I have over 20 years of experience as a writer, editor, digital strategist, and content strategist. I’m currently working at Zillow Group as a Content Operations Manager, making the content on our intranet findable, usable, actionable, and accessible for our employees.
So what is content strategy? I like Kristina Halvorson’s definition the best:
“Content strategy guides the creation, delivery, and governance of useful, usable content.”
Interested in learning more about content strategy? Here are some excellent resources to get you started.
last updated 18 May 2022
Websites/Blogs
- Brain Traffic
- Content Strategy Basics | usability.gov
- Content Strategy Resources | GatherContent
Events
Books
- Accessibility for Everyone | Heydon Pickering
- Content Strategy for the Web | Kristina Halvorson, Melissa Rach
- The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right | Meghan Casey
- Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability | Steve Krug
- Letting Go of the Words: Writing Web Content That Works | Janice (Ginny) Redish