Content Strategy

I have over 20 years of experience as a writer, editor, digital strategist, and content strategist. I’m currently working at Zillow Group as a content strategist for the Learning and Development team, making content and training findable, usable, actionable, and accessible for our employees.

So what is content strategy? I like Kristina Halvorson’s definition the best:

Content strategy guides the creation, delivery, and governance of useful, usable content.

from “Content Strategy for the Web” by Kristina Halvorson and Melissa Rach

Interested in learning more about content strategy? Here are some excellent resources to get you started.

last updated 28 Mar 2021

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